Landing Page Basics – 7 Tips to Creating Landing Pages that Convert

What is a landing page?

A landing page is essentially that – a place for your prospect or visitor to “land” when they visit your website, especially when you want them to take a certain action.  That action is usually filling out a form in response to a call-to-action they might have received from your email, a paid ad, your blog, or some other communication that drove the visitor to your site.

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