Paid – PPC Management
“It’s not as easy as we thought it was.”
Unfortunately, that’s a comment we hear from many of our PPC (Pay-Per-Click) clients.
While it’s true that setting up a paid search campaign is fairly straightforward – what’s difficult is managing the various aspects and components required to make your PPC campaign successful. And what’s even more frustrating is the fact that the search engines (while encouraging you to spend money) really aren’t that helpful in providing the resources and knowledge to get the most out of your campaigns.
In fact, setting up a PPC campaign is really only half the battle. Consistent testing, optimization, keyword research, managing your spend, testing, conversion optimization are all ongoing components that must continually be managed to get the most out of your spend.
And if you plan on utilizing Google’s Product Listing Ads (PLAs) or Remarketing strategies – you’ll want a PPC partner with deep experience and expertise in these areas.
PPC Services include:
- PPC Campaign Audits
- Campaign Creation
- Bid Management
- Keyword Research
- Negative Keyword Strategy
- Competitor and Marketing Intelligence
- Conversion Tracking
- Google Product Listings (PLAs)
- Quality Score Analysis
- Landing Page Testing
- Customized Reporting and Dashboard Creation