Mark Twain once stated, “The report of my death has been greatly exaggerated.”
The same could be said for Outbound Marketing.
Often viewed as the complete opposite of inbound marketing, outbound marketing has been given up for dead by many Marketing departments as they follow the latest trends in social and inbound practices….even as they miss their overall marketing goals and objectives.
Whether you refer to outbound marketing as “traditional”, “direct” or “interruptive” marketing, we believe there is still a time and place for proactive, outbound marketing programs.
Any single marketing activity rarely (if ever) will produce the amount of sustainable leads a company requires – especially if a business if looking for accelerated growth. It is usually an integrated, multi-platform approach that produces results. The same came be said for the integration of inbound and outbound programs especially when those activities are tied into a complete Customer Relationship Management and Marketing Automation platform.
Inbound marketing can take considerable time and effort until the prospects know and trust your brand. Often, despite your best efforts – earning this trust and getting your prospect to engage with you might take longer than you’d like. Sometimes you have to take a more direct and proactive approach to fill your pipeline with the leads you need today.
When you need to take more control and generate more leads – our integrated outbound services are always delivered with the “big picture” of your entire marketing process and, of course, tightly integrated with your inbound efforts.
- Traditional & Online Advertising
- Landing Page Development
- Email Marketing
- Direct Mail
- Events & Tradeshows
- Telesales, Appointment Setting, & Prospect Qualification
- Survey Campaigns
- Sales Support